Site Analytics

The Analytics dashboard shows how your site is performing across visitors, content, events, and search visibility. Open it from your site in the portal.

Where the data comes from

Analytics combines Google Analytics 4, Google Search Console, and Azure Application Insights. Cards that depend on a source you haven't connected show "Not configured" rather than an estimated value. Search data comes from Search Console; page-view telemetry comes from Application Insights.

Choosing a time range

The overview has a period selector with 7d, 30d, 90d, and 12m options. It drives the visitors trend chart and the headline metrics.

Overview metrics

Four headline cards summarise the selected period:

Card	What it measures
Visitors	Distinct visitors
Sessions	Visit sessions
Bounce Rate	Share of single-page visits
Avg Duration	Average session length

Each card links through to a detailed view (traffic, page views, and events).

Charts

• Visitors Trend — visitors over time for the selected period.
• Top Countries by Visitors — geographic distribution of your audience.
• Visitor Breakdown — new vs. returning visitors.
• Top Pages by Views — most-visited pages, from Application Insights telemetry.

Search performance

When Google Search Console is connected, a Search Queries table lists the organic queries bringing people to your site, with Clicks, Impressions, CTR, and Average Position for each. A Tracked Keywords snapshot summarises how many keywords you're tracking and how many are rising.

For deeper SEO views, see SEO Management.

Email reports

From the dashboard you can configure scheduled email reports to receive weekly or monthly analytics summaries in your inbox. Use Configure Reports to set them up.

Next Steps

• Performance Analytics — API response times and errors
• SEO Management — optimize for more organic traffic
• Blog Posts — publish content that drives traffic