Site Analytics

Track visitor behavior, content performance, and engagement metrics for your site.

Accessing Analytics

Navigate to Sites → Your Site → Analytics

Dashboard Overview

The analytics dashboard shows:

Key Metrics

Metric	Description
Page Views	Total pages viewed
Unique Visitors	Distinct visitors
Avg. Session Duration	Time spent on site
Bounce Rate	Single-page visits
Top Pages	Most visited pages

Time Periods

Select from:

• Today
• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Page Views

Total Views

The overall trend of page views over time.

Page Views - Last 30 Days
┌────────────────────────────────────────┐
│                    ╱╲                  │
│              ╱╲  ╱   ╲  ╱╲            │
│         ╱╲ ╱  ╲╱     ╲╱  ╲           │
│        ╱  ╲                           │
│       ╱                               │
├────────────────────────────────────────┤
│ Dec 1                          Dec 30 │
└────────────────────────────────────────┘
Total: 12,450 views (+15% vs previous period)

Views by Page

See which pages get the most traffic:

Page	Views	% of Total
Home	4,230	34%
Blog Index	2,150	17%
About	1,890	15%
Services	1,540	12%
Contact	980	8%

Views by Device

Understand how visitors access your site:

• 🖥️ Desktop: 45%
• 📱 Mobile: 48%
• 📲 Tablet: 7%

Traffic Sources

See where visitors come from:

Source Types

Source	Visits	Bounce Rate
Organic Search	5,200	35%
Direct	3,100	25%
Social Media	2,400	45%
Referral	1,500	40%
Email	250	20%

Top Referrers

Sites sending you traffic:

1. google.com (4,500 visits)
2. linkedin.com (1,200 visits)
3. twitter.com (800 visits)
4. facebook.com (400 visits)

Search Keywords

Top search terms (when available):

1. "your brand name" (1,200)
2. "your industry + service" (450)
3. "competitor vs your brand" (180)

Engagement Metrics

Session Duration

Average time visitors spend on your site:

• Overall: 2:45 minutes
• Desktop: 3:15 minutes
• Mobile: 2:20 minutes

Pages per Session

How many pages visitors view:

• Overall: 2.3 pages
• Desktop: 2.8 pages
• Mobile: 1.9 pages

Bounce Rate

Percentage of single-page visits:

• Good: Under 40%
• Average: 40-60%
• High: Over 60%

TIP

High bounce rate isn't always bad. A blog post that answers someone's question may result in a "bounce" even though the visitor was satisfied.

Blog Analytics

For sites with blogs:

Post Performance

Post	Views	Avg. Time	Shares
"10 Tips for..."	2,340	4:30	45
"How to Start..."	1,890	3:45	32
"Complete Guide..."	1,560	5:15	28

Publishing Insights

• Best day to publish: Tuesday
• Best time to publish: 10 AM EST
• Avg. views in first 7 days: 450

Category Performance

Which topics resonate:

Category	Posts	Total Views
Marketing	15	8,500
Technology	12	6,200
Industry News	8	4,100

Conversions

Track goal completions:

Common Goals

• Contact form submissions
• Newsletter signups
• Download clicks
• Button clicks

Setting Up Goals

1. Go to Analytics → Goals
2. Click + New Goal
3. Choose a goal type
4. Configure conditions
5. Save

Goal Tracking

Contact Form Submissions - This Month
├── Total: 145 submissions
├── Rate: 3.2% of visitors
├── Top source: Organic search (45%)
└── Best page: /services (28%)

Exporting Data

Export Options

• CSV — For spreadsheet analysis
• PDF — For reports and sharing
• API — For custom dashboards

Scheduled Reports

1. Go to Analytics → Reports
2. Click + New Report
3. Select metrics and period
4. Set frequency (daily, weekly, monthly)
5. Add recipients
6. Save

Privacy Compliance

DCS Analytics is privacy-friendly:

• No personal data stored
• No cookies by default
• IP addresses anonymized
• GDPR compliant
• CCPA compliant

Consent Mode

For sites requiring consent:

1. Enable consent mode in settings
2. Analytics only tracks after user consent
3. Aggregated data still available

Comparing Periods

Compare performance over time:

1. Select your date range
2. Click Compare
3. Choose comparison period
4. View side-by-side metrics

Example Comparison

                    This Month    Last Month    Change
Page Views          12,450        10,200        +22%
Unique Visitors     8,300         7,100         +17%
Avg. Duration       2:45          2:30          +10%
Bounce Rate         38%           42%           -4%

Troubleshooting

No Data Showing

1. Analytics may take 24-48 hours to populate
2. Verify analytics is enabled in site settings
3. Check for ad blockers in your browser

Numbers Don't Match Other Tools

Different tools measure differently:

• Session definitions vary
• Bot filtering differs
• Time zone settings

Missing Recent Data

Data processing takes time:

• Real-time: Updated every 5 minutes
• Full data: Updated hourly
• Historical: Updated daily

Next Steps

• Performance Metrics — Core Web Vitals
• SEO Management — Optimize for more traffic
• Blog Management — Improve content performance