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SEO Management ​

Search Engine Optimization (SEO) is crucial for your site's visibility. DCS makes it easy to manage SEO metadata for all your pages.

Accessing SEO Settings ​

Navigate to the SEO area in the portal sidebar (the SEO Configuration editor).

Page SEO Overview ​

The SEO editor lists all pages with their metadata:

ColumnDescription
PagePage name and path
TitleMeta title
DescriptionMeta description
StatusSaved, Pending, or Default

Planned — not yet shipped: a 0–100 GEO/SEO health score per page and per site, plus a "What DCS does for your SEO" value surface, are in build (the Managed SEO Experience plan; ADO Feature #513 / story #520). The editor does not display a score yet — this page will document it once it ships.

Editing Page SEO ​

  1. Click on a page row
  2. Edit the SEO fields
  3. Preview how it looks in search results
  4. Click Save

Meta Title ​

The title that appears in search results and browser tabs.

Best Practices:

  • Keep under 60 characters
  • Include primary keywords
  • Make it compelling and descriptive
  • Include your brand name

Example:

Professional Web Design Services | My Company

Meta Description ​

The snippet shown under the title in search results.

Best Practices:

  • Keep between 120-160 characters
  • Include a call-to-action
  • Match the page content
  • Use target keywords naturally

Example:

Transform your online presence with our award-winning web design services. 
Get a free consultation today and see why 500+ businesses trust us.

Open Graph Data ​

Open Graph (OG) tags control how your pages appear when shared on social media.

OG Title ​

Usually matches the meta title, but can be customized for social sharing.

OG Description ​

A social-friendly description. Can be longer and more engaging than the meta description.

OG Image ​

The image shown when your page is shared.

Requirements:

  • Recommended size: 1200 x 630 pixels
  • Minimum size: 600 x 315 pixels
  • Formats: JPG, PNG, WebP
  • Max file size: 5MB

To set an OG image:

  1. Click the image upload area
  2. Select an image from your device
  3. Or enter an image URL
  4. Preview the result

Twitter Cards ​

Control how your pages appear on Twitter/X.

Card Type ​

  • Summary — Small image with text
  • Summary Large Image — Large image with text

Twitter-Specific Fields ​

  • Twitter Title — Override the OG title for Twitter
  • Twitter Description — Override the OG description
  • Twitter Image — Use a different image for Twitter

Canonical URLs ​

Set the canonical URL to tell search engines which version of a page is the "main" one.

When to use:

  • Multiple URLs show the same content
  • Pages accessible with and without trailing slashes
  • HTTP and HTTPS versions exist

Example:

https://www.example.com/about/

Robots Directives ​

Control how search engines interact with your pages.

Common Settings ​

DirectiveMeaning
index, followIndex page, follow links (default)
noindex, followDon't index, but follow links
index, nofollowIndex page, don't follow links
noindex, nofollowDon't index or follow

When to Use noindex ​

  • Thank you / confirmation pages
  • Internal search results
  • Duplicate content pages
  • Staging/preview pages

Structured Data ​

Some pages support structured data (JSON-LD) for rich search results.

Supported Types ​

  • Article — Blog posts with author and date
  • Organization — Company information
  • FAQPage — FAQ sections with questions and answers
  • BreadcrumbList — Navigation breadcrumbs

Editing Structured Data ​

  1. Navigate to the page's SEO settings
  2. Scroll to "Structured Data"
  3. Fill in the required fields
  4. Preview the rich result

Bulk SEO Operations ​

Planned — not yet shipped: CSV export/import for bulk SEO edits is not currently available in the portal. It is tracked in the Managed SEO Experience plan (ADO Feature #513). For now, edit page SEO individually in the SEO editor.

SEO Audit ​

Planned — not yet shipped: an in-portal "Run Audit" with a live SEO score is in build (the server-side live-fetch GEO score engine, ADO story #520 under Feature #513). Today, SEO is audited with the dcs-seo skill and cli/seo-coverage-audit.mjs against the built site. This section will document the portal Run Audit once it ships.

Troubleshooting ​

Search engines take time to re-crawl your site. Changes may take:

  • Google: 1-2 weeks
  • Bing: 1-4 weeks

To speed things up:

  1. Submit your sitemap to Google Search Console
  2. Request indexing for specific pages

Social Preview Wrong ​

Social platforms cache OG data. To refresh:

OG Image Not Showing ​

  1. Verify the image URL is accessible
  2. Check image dimensions meet requirements
  3. Ensure the image is under 5MB
  4. Use absolute URLs (starting with https://)

Next Steps ​