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SEO Management

Search Engine Optimization (SEO) is crucial for your site's visibility. DCS makes it easy to manage SEO metadata for all your pages.

Accessing SEO Settings

Navigate to Sites → Your Site → SEO & Metadata

Page SEO Overview

The SEO dashboard shows all pages and their optimization status:

ColumnDescription
PagePage name and path
TitleMeta title
DescriptionMeta description
ScoreSEO completeness score
StatusSaved, Pending, or Default

SEO Score

The score indicates how complete your SEO is:

  • 🟢 90-100% — Excellent, all fields complete
  • 🟡 60-89% — Good, minor improvements possible
  • 🔴 0-59% — Needs attention, key fields missing

Editing Page SEO

  1. Click on a page row
  2. Edit the SEO fields
  3. Preview how it looks in search results
  4. Click Save

Meta Title

The title that appears in search results and browser tabs.

Best Practices:

  • Keep under 60 characters
  • Include primary keywords
  • Make it compelling and descriptive
  • Include your brand name

Example:

Professional Web Design Services | My Company

Meta Description

The snippet shown under the title in search results.

Best Practices:

  • Keep between 120-160 characters
  • Include a call-to-action
  • Match the page content
  • Use target keywords naturally

Example:

Transform your online presence with our award-winning web design services. 
Get a free consultation today and see why 500+ businesses trust us.

Open Graph Data

Open Graph (OG) tags control how your pages appear when shared on social media.

OG Title

Usually matches the meta title, but can be customized for social sharing.

OG Description

A social-friendly description. Can be longer and more engaging than the meta description.

OG Image

The image shown when your page is shared.

Requirements:

  • Recommended size: 1200 x 630 pixels
  • Minimum size: 600 x 315 pixels
  • Formats: JPG, PNG, WebP
  • Max file size: 5MB

To set an OG image:

  1. Click the image upload area
  2. Select an image from your device
  3. Or enter an image URL
  4. Preview the result

Twitter Cards

Control how your pages appear on Twitter/X.

Card Type

  • Summary — Small image with text
  • Summary Large Image — Large image with text

Twitter-Specific Fields

  • Twitter Title — Override the OG title for Twitter
  • Twitter Description — Override the OG description
  • Twitter Image — Use a different image for Twitter

Canonical URLs

Set the canonical URL to tell search engines which version of a page is the "main" one.

When to use:

  • Multiple URLs show the same content
  • Pages accessible with and without trailing slashes
  • HTTP and HTTPS versions exist

Example:

https://www.example.com/about/

Robots Directives

Control how search engines interact with your pages.

Common Settings

DirectiveMeaning
index, followIndex page, follow links (default)
noindex, followDon't index, but follow links
index, nofollowIndex page, don't follow links
noindex, nofollowDon't index or follow

When to Use noindex

  • Thank you / confirmation pages
  • Internal search results
  • Duplicate content pages
  • Staging/preview pages

Structured Data

Some pages support structured data (JSON-LD) for rich search results.

Supported Types

  • Article — Blog posts with author and date
  • Organization — Company information
  • FAQPage — FAQ sections with questions and answers
  • BreadcrumbList — Navigation breadcrumbs

Editing Structured Data

  1. Navigate to the page's SEO settings
  2. Scroll to "Structured Data"
  3. Fill in the required fields
  4. Preview the rich result

Bulk SEO Operations

Export SEO Data

  1. Click Export in the SEO dashboard
  2. Choose format (CSV recommended)
  3. Review in a spreadsheet
  4. Make bulk edits
  5. Re-import

Import SEO Data

  1. Click Import
  2. Upload your edited file
  3. Review the changes
  4. Confirm import

SEO Audit

The SEO Audit tool checks for common issues:

What It Checks

  • Missing titles or descriptions
  • Titles/descriptions too long or short
  • Missing OG images
  • Duplicate titles across pages
  • Missing canonical URLs

Running an Audit

  1. Click Run Audit in the SEO dashboard
  2. Review the results
  3. Click issues to navigate to the affected page
  4. Fix issues and re-run

Troubleshooting

Search engines take time to re-crawl your site. Changes may take:

  • Google: 1-2 weeks
  • Bing: 1-4 weeks

To speed things up:

  1. Submit your sitemap to Google Search Console
  2. Request indexing for specific pages

Social Preview Wrong

Social platforms cache OG data. To refresh:

OG Image Not Showing

  1. Verify the image URL is accessible
  2. Check image dimensions meet requirements
  3. Ensure the image is under 5MB
  4. Use absolute URLs (starting with https://)

Next Steps

Duff Cloud Services Documentation